Forty words or fewer. Counted, not estimated

I wrote it. The sponsor sends facts; I send back sentences. They may correct a fact and may not add an adjective

Labelled. The word Sponsored on its own line above the copy, in the label face

Outside the essay. Below the closing question, above the footer. Never between two paragraphs of mine

One link, to their front page. No tracking I would not accept as a reader

No claim I cannot check. Used by teams at stays out unless I have seen it

Not a competitor of Halden, and not anybody I buy from at work

The essay was finished first. Topic and sponsor are never chosen together

Noor's three comments cover the essay only. She does not edit the forty words and has said she would rather not

Invoice raised the same week, filed with the month's papers