🛠️ Newsletter send checklist

💡 Use Case

• Eleven steps between the draft is done and the issue is scheduled for Thursday 07:30. Every issue of 📂 Slack in the System - 2025 issues has gone through it.
• It exists because of issue 19, which went out in 2024 with the previous issue's subject line.
• It starts where 🧭 Newsletter issue from three notes ends: that framework gets me a draft, this gets the draft out of the house.

How I use it

1. Draft finished by Sunday night, about 900 words.
2. To Noor. Wait for exactly three comments.
3. Make the cut. Answer the question in the text, not in a reply to her.
4. Read it aloud once, standing up.
5. One idea, one story, one question: point at each.
6. Search for names: the company, every customer, every colleague.
7. Subject line under 50 characters.
8. Sponsor block, if there is one, after the essay and labelled.
9. Test send to myself. Open it on the phone.
10. Click every link in the test.
11. Schedule for Thursday 07:30, then close the tab.

⚖️ Pros & Cons

Pros

• Wednesday evening needs no judgment, only ticks.
• Step 6 has caught my employer's name twice and a customer's once.

Cons

• Eleven steps is two too many and I cannot find the two.
• It cannot tell me the issue is dull. Only Noor Haddad does that, at step 2.

🔄 Alternatives

• Sending on the day, by hand, at 07:25. Tried in 2023. Once.